How Fetch’d began

Fetch’d started with a simple question: why does feeding our dogs still feel so complicated?

Like a lot of dog parents, I cared deeply about what went into my dog’s bowl. I read labels, Googled ingredients, and constantly wondered if I was actually doing the right thing. Kibble felt convenient, but never great. Fresh food options existed, but they often felt overwhelming, expensive, or impersonal.

I wanted something better — but also simpler.

Fetch’d was created to remove the stress from feeding your dog well. No overthinking nutrition, no confusing choices, and no guessing how much to serve. Just real ingredients, gently cooked in small batches and portioned based on your dog.

At its heart, Fetch’d is built for dog people — the ones who want to do right by their pets while still keeping life simple.